Back

McNext

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Dig Insights

Authors: Michaela Charette, Michael Edwardson

Abstract:

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Michaela Charette

Author

This is a long description of some author details.

Michael Edwardson

Author

This is a long description of some author details.

Videos

McNext

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Michaela Charette

 

December 12, 2018

×

Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcnext


Webinars

Doing more with less

Catalogue: Webinars 2020

Authors: Michaela Charette, Michael Edwards, David Oladejo

Companies: Dig Insights, McDonald's Corporation

September 3, 2020

×

Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/doing-more-with-less-11475


Videos

McDonald's deeper consumer understanding

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Oscar Yuan, Gabriela Basabe

Company: McDonald's Corporation

May 14, 2018

×

Citation

Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306