Abstract:
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
This could also be of interest:
Research Papers
McNext
Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
Videos
McNext
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
 
December 12, 2018
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