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Research papers

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
November 1, 1995

Research papers

The use of panels in readership research

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
June 15, 1986