Abstract:

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping Readership Diaries. This paper sets out the thinking that led up to the test and summarizes the conclusions drawn from it. A major conclusion was that future work on Diary Panels should concentrate on its role as an adjunct to the NRS rather than as a substitute for it. The paper concludes by describing how the Technical Study Group considers that Diary Panels can best be used in this complementary role.