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Research papers

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Sven H. Becker, Michael J. Baker
June 15, 1995
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Citation

Becker and Baker (1995a, June 15). Pioneering in Central European markets. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/pioneering-in-central-european-markets


Research papers

Qualitative research among consumers in Arab countries

The main purpose of this paper is to review the current status of qualitative research in the Arab world. The survey first considers the meaning and significance of qualitative research as well as its specific importance to the Arab world....

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Tawfik Abdel-Mohsen, Michael J. Baker, Tarek B. Arafa, Gamal El-Don M. El Morsy
June 15, 1987
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Citation

Abdel-Mohsen, Baker, Arafa and El Morsy (1987a, June 15). Qualitative research among consumers in Arab countries. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-consumers-in-arab-countries


Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981
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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/from-product-development-to-product-launch


Research papers

Marketing in the undergraduate curriculum

It is paradoxical that while the introduction of Marketing into formal educational courses in the U.K. was at the sub-degree level, the present emphasis is now upon postgraduate and post experience courses. Indeed, many Marketing educators consider...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Michael J. Baker
June 1, 1976
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Citation

Baker, M. J. (1976a, June 01). Marketing in the undergraduate curriculum . ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/marketing-in-the-undergraduate-curriculum-


Research papers

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Michael J. Baker
June 15, 1972
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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products