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Identifying the early adopter of new industrial products

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Author: Michael J. Baker

Abstract:

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of broad , composite variables which might be used to this end.

Michael J. Baker

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Identifying 'early adopters' internationally, using three dimensions

Catalogue: Asia Pacific 2002

Authors: Rosi Ware, Michelle Crellin

 

December 1, 2002

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Ware and Crellin (2002a, December 01). Identifying 'early adopters' internationally, using three dimensions. ANA - ESOMAR. Retrieved May 14, 2025, from


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The role of qualitative research in planning new industrial products

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Authors: Eric Almquist, Yvette Kirby

 

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Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved May 14, 2025, from


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Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/concept-research-in-industrial-products-and-advertising