Abstract:
In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of broad , composite variables which might be used to this end.
Research Papers
From product development to product launch
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
 
October 1, 1981
Research Papers
The selection of promotional media
Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
 
March 1, 1975
Research Papers
Some notes on the application of a general theory of diffusion of innovations on household decision-making
Catalogue: ESOMAR Congress 1968
Author: G. J. Randoe
 
June 15, 1968
