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Identifying the early adopter of new industrial products

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Author: Michael J. Baker

Abstract:

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of broad , composite variables which might be used to this end.

Michael J. Baker

Author

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Research Papers

From product development to product launch

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Michael J. Baker

 

October 1, 1981

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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/from-product-development-to-product-launch


Research Papers

The selection of promotional media

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: M. J. Batt

 

March 1, 1975

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Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-selection-of-promotional-media


Research Papers

Some notes on the application of a general theory of diffusion of innovations on household decision-making

Catalogue: ESOMAR Congress 1968

Author: G. J. Randoe

 

June 15, 1968

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Citation

Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/some-notes-on-the-application-of-a-general-theory-of-diffusion-of-innovations-on-household-decision-making


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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/some-notes-on-the-application-of-a-general-theory-of-diffusion-of-innovations-on-household-decision-making