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Research papers

The Delphi approach

In recent years, the Delphi technique has become one of the most widely used qualitative forecasting approaches. However, relatively little has been written about the validity of the situational factors which are likely to influence the outcome of a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: L. K. Parkinson, Stephen T. Parkinson
June 15, 1984
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Citation

Parkinson and Parkinson (1984a, June 15). The Delphi approach. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/the-delphi-approach


Research papers

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Stephen T. Parkinson
October 1, 1981
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Citation

Parkinson, S. T. (1981a, October 01). End user research. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/end-user-research