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Research papers

Emerging media VS. traditional platforms?

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.The new...

Catalogue: WM3 2007
Authors: Manuel Daehler, Isabel Wenger
Company: Swiss Broadcasting Corporation
June 3, 2007

Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005

Research papers

Measuring children's media consumption effectively

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children's radio consumption, however, still has to be obtained by...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Manuel Daehler, Stephanie Weiss
June 21, 2005

Research papers

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Manuel Daehler, Rolf Müller
June 16, 2003

Research papers

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth
Companies: GfK, Swiss Broadcasting Corporation
June 14, 2002