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Research papers

Media measurement

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Kemal Kurtulu
June 15, 1980

Research papers

Estimating the market share, readers profile and important attributes of a newspaper

This paper tries to demonstrate how a marketing research project aids decision makers to improve the validity and reliability of their decisions. A survey was undertaken to find out the present and future levels of market share, the appropriate ratio...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kemal Kurtulu
November 1, 1979

Research papers

A proposal to evaluate research projects

One of the most important responsibilities of decision makers and also of research managers, including marketing and social research managers as well, is to select the best research projects among alternative ones to be undertaken. To determine the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Kemal Kurtulu
September 1, 1978