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Media measurement

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Kemal Kurtulu

Abstract:

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten years and final evaluations and conclusions.

Kemal Kurtulu

Author

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Citation

Kurtulu, K. (1980a, June 15). Media measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/media-measurement