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Media measurement

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Kemal Kurtulu

Abstract:

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten years and final evaluations and conclusions.

Kemal Kurtulu

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Research Papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

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Citation

Mitra, S. (2008a, June 15). Using multi media measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement


Research Papers

Cross-media measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Rex Briggs

 

June 12, 2002

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Citation

Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-


Research Papers

Loohcal media, gloohbal measurement

Catalogue: Latin America 2019

Author: Daniel Cuende

Company: Cuende Infometrics

April 7, 2019

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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


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Citation

Kurtulu, K. (1980a, June 15). Media measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement