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Research papers

The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Joachim Wiedemann, Christoph Wild
June 15, 1986

Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986

Research papers

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research
Author: Shula Bigman
June 15, 1986

Research papers

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Herbert Furrer
June 15, 1986

Research papers

Product purchasing and TV viewing

In the Autumn of 1984, TVS and JWT commissioned AGE to conduct a study on a single panel which measured purchasing and television viewing over 12 weeks. This was to a certain extent a continuation of earlier work commissioned by JWT in 1966. The...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Phil Gullen, Hugh Johnson
June 15, 1986

Research papers

Results on direct mail from household panel

There has been for several years a lot of speculations in Finland on direct marketing and direct mail advertising. Many advertisers have seen direct mail as a new possibility to reach their target groups more efficiently and at a lower price than by...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Eila Liimatainen
June 15, 1986

Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986

Research papers

The readership of recruitment ads

Helsingin Sanomat is the largest newspaper in Finland with a circulation of over half a million copies on Sundays and over 427.000 on weekdays. A major share of the newspaper's advertising sales consists of classified advertising, mainly real estate,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Caroline Lilius
June 15, 1986

Research papers

New research in a (fairly) new medium

Direct Mail is an advertising medium which has grown rapidly in the last decade and, in Britain, is the third largest in terms of advertising spend but it is one in which research expenditure is disproportionately small. Measurement of the medium...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Geoff Llewellyn, Ian Smith
June 15, 1986