The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

Date of publication: June 15, 1986

Abstract:

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching advertising blocks. As the main result we show that "zapping" is hardly evident during advertising blocks. If there is any "zapping" then it happens before and after commercials.

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