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The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

Date of publication: June 15, 1986

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Joachim Wiedemann, Christoph Wild

Abstract:

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching advertising blocks. As the main result we show that "zapping" is hardly evident during advertising blocks. If there is any "zapping" then it happens before and after commercials.

Joachim Wiedemann

Author

This is a long description of some author details.

Christoph Wild

Author

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Research Papers

Beyond viewing patterns

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Heinz Uekermann

Company: GfK

June 15, 1987

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Citation

Uekermann, H. (1987a, June 15). Beyond viewing patterns. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/beyond-viewing-patterns


Research Papers

Tv audience data checkup

Catalogue: Seminar 1982: Improving Media Research

Author: Jürgen Pfifferling

 

June 15, 1982

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Citation

Pfifferling, J. (1982a, June 15). Tv audience data checkup. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/tv-audience-data-checkup


Research Papers

Latest developments on the portable people meter

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Robert H. Patchen, Brian Harris-Kojetin

Company: Nielsen

April 1, 2001

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Citation

Patchen and Harris-Kojetin (2001a, April 01). Latest developments on the portable people meter. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/latest-developments-on-the-portable-people-meter


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Citation

Wiedemann and Wild (1986a, June 15). The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/latest-developments-on-the-portable-people-meter