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The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

Date of publication: June 15, 1986

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Joachim Wiedemann, Christoph Wild

Abstract:

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching advertising blocks. As the main result we show that "zapping" is hardly evident during advertising blocks. If there is any "zapping" then it happens before and after commercials.

Joachim Wiedemann

Author

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Christoph Wild

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Patterns of individual TV usage

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Andreas Reinold

 

May 1, 1994

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Cultural and lifestyle influences on tv viewing

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

 

June 15, 1996

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Tv audience segments based on viewing behaviour

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Heikki J. Kasari, Seija Nurmi

 

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Citation

Wiedemann and Wild (1986a, June 15). The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tv-audience-segments-based-on-viewing-behaviour