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Research papers

Research for the non-household market for goods and services

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: W. G. M. Steur, Jean F. K. Dinjens
September 1, 1974