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Research for the non-household market for goods and services

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: W. G. M. Steur, Jean F. K. Dinjens

Abstract:

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by INTERACT B.V. mid 1973 on the basis of a representative sample of over 1.000 "work-locations".

W. G. M. Steur

Author

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Jean F. K. Dinjens

Author

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Citation

Steur and Dinjens (1974a, September 01). Research for the non-household market for goods and services. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-european-market-for-electrotechnical-goods