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Research for the non-household market for goods and services

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: W. G. M. Steur, Jean F. K. Dinjens

Abstract:

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by INTERACT B.V. mid 1973 on the basis of a representative sample of over 1.000 "work-locations".

W. G. M. Steur

Author

This is a long description of some author details.

Jean F. K. Dinjens

Author

This is a long description of some author details.

Research Papers

Beyond the boundaries of response

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Jean F. K. Dinjens, C. J. M. Pooters

 

September 1, 1978

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Citation

Dinjens and Pooters (1978a, September 01). Beyond the boundaries of response . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/beyond-the-boundaries-of-response-


Research Papers

Revision of the social class concept

Catalogue: Seminar 1982: Classifying Consumers

Authors: Jean F. K. Dinjens, Jan Ligthart

 

June 15, 1982

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Citation

Dinjens and Ligthart (1982a, June 15). Revision of the social class concept. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/revision-of-the-social-class-concept


Research Papers

Psychographic analysis of the Mexican

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

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Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican


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Citation

Steur and Dinjens (1974a, September 01). Research for the non-household market for goods and services. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican