Abstract:
This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by INTERACT B.V. mid 1973 on the basis of a representative sample of over 1.000 "work-locations".
Research Papers
Beyond the boundaries of response
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean F. K. Dinjens, C. J. M. Pooters
 
September 1, 1978
Research Papers
Revision of the social class concept
Catalogue: Seminar 1982: Classifying Consumers
Authors: Jean F. K. Dinjens, Jan Ligthart
 
June 15, 1982
Research Papers
Psychographic analysis of the Mexican
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
