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Research papers

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares
Company: IBOPE Inteligencia
May 21, 2010
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Citation

Sá Lucas, Lopes and Soares (2010a, May 21). Looking for Eric. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/looking-for-eric


Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
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Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Research papers

We are alive, we are still a target!

This presentation is based on research comparing the perceptions of marketers and researchers about senior citizens to the reality of these third age individuals over 60 years. With the growth of this population, senior citizens have evolved and it...

Catalogue: Latin America 2010: The Innovation Journey
Author: Cristina Paez
Company: Apoyo
May 21, 2010
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Citation

Paez, C. (2010a, May 21). We are alive, we are still a target!. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/we-are-alive-we-are-still-a-target-


Research papers

When worlds collide

This presentation explores the likelihood that advertising will travel successfully from one country to another, with a specific focus on the impact of cultural differences between Latin American countries. The ongoing hypothesis is that while Latin...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Jorge Alagon, Nigel Hollis, Gabriel Castellanos
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Alagon, Hollis and Castellanos (2010a, May 21). When worlds collide. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/when-worlds-collide


Research papers

Decoding the digital needs

New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Trixie Cartwright, Ana Patricia Sequeira
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Cartwright and Sequeira (2010a, May 21). Decoding the digital needs. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/decoding-the-digital-needs