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Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021

Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021

Webinars

Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how...

Catalogue: Webinars 2021
Authors: Tim Bock, Stephen Kraus
Company: Displayr
October 21, 2021

Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021

Webinars

Time to redraw all the maps (Spanish)

An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados

Catalogue: Webinars 2021
Author: Joaquim Bretcha
May 19, 2021

Webinars

The pollsters' survival kit for election night...and the days after

With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome.  Will Donald Trump be elected for four more years or will the American...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Clifford Alexander Young, Jean-Marc Leger, Joe Lenski, Deborah Mattinson
October 12, 2020

Webinars

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019
Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim
Company: SKIM
July 25, 2019