You searched for: "*"

The results has been filter on Authors containing Simona Sbarbaro.
ANA has found 6 results for you, in 248 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

New visions

Luxottica used research to help them to understand the barriers behind the resistance and what actions could overcome them. China, India and Brazil were identified as key countries that would help understand barriers and identify actions. The overall...

Catalogue: Congress 2016: #WOW
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 22, 2016
×

Citation

Sbarbaro and Tonolini (2016a, September 22). New visions. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-visions-8884


Videos
×

Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-visions


Research papers

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Simona Sbarbaro, Giuseppe Tonolini
September 10, 2014
×

Citation

Sbarbaro and Tonolini (2014a, September 10). Vision Y. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/vision-y-8356


Videos

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
×

Citation

Tonolini and Sbarbaro (2014a, June 15). Vision Y. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/vision-y


Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
×

Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-


Research papers

MTV seeding lab

The presentation describes a new methodology -Seeding Lab- and its application to a qualitative survey for MTV Italy. Seeding Lab combines the spontaneous approach of a web environment and traditional qualitative ethnographic techniques. Members...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Cinzia Paterlini, Simona Sbarbaro
Companies: Teleperformance Knowledge Services, Viacom International Media Networks
November 16, 2010
×

Citation

Paterlini and Sbarbaro (2010a, November 16). MTV seeding lab. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/mtv-seeding-lab