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Research papers

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
Company: Unilever
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise-


Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-