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Research papers

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean-Philippe Faivre
Company: Burke, Inc.
September 1, 1976
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Citation

Faivre, J. (1976a, September 01). Public policy and consumer information . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/public-policy-and-consumer-information-


Research papers

Using an international group

This paper discusses the various approaches that can be used when conducting international research with particular reference to the benefits of working with a Multinational Research Company or Group. The approaches that a company can adopt when...

Catalogue: Seminar 1976: International Market Research
Author: Ian Jarvis
Company: Burke, Inc.
April 1, 1976
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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/using-an-international-group


Research papers

Television

This paper describes the depletion that occurs to a television program audience (beyond the program rating itself), specifically as these variations relate to television advertising's communications effectiveness. The variables examined include type...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Robert A. Schneider
Company: Burke, Inc.
March 1, 1976
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Citation

Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/television-


Research papers

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ian Jarvis
Company: Burke, Inc.
August 1, 1975
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Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers