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Research papers

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018

Research papers

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018

Research papers

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016

Research papers

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
May 19, 2016

Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016

Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015

Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015

Research papers

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
September 10, 2014

Research papers

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
September 10, 2014