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Research papers

Robots' journey to the East

BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Richard Shaw, Anna af Hallstrom
April 17, 2012

Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010