Abstract:
BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an experimental study undertaken in China, a market posing severe challenges to any social media monitoring technique. The practical difficulties of creating a Chinese DigiVidual are explored, including censorship, cultural differences and the scale of the market. It details how these challenges were overcome and how the study output led to reframing assumptions about the target market.
Research Papers
Global Asian youth culture - Connected from Delhi to Shanghai to LA
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Joseph Chen, Robin Brown
Company: IRIS Network
April 17, 2012
Research Papers
Innovative methodologies to understand consumers in the e-commerce era
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip
Company: Consumer Search Group
April 17, 2012
Research Papers
A changing role of agency
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Wen Fan, QingQing Qiu, Yao Shi
 
April 17, 2012
