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Case studies

The use of research in the development of tourist facilities

The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Mary Short, Jonathan Wilkinson
June 15, 1983
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Citation

Short and Wilkinson (1983a, June 15). The use of research in the development of tourist facilities. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-use-of-research-in-the-development-of-tourist-facilities


Research papers

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
October 1, 1979
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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research papers

Gatsby

Limited research was conducted specifically for the purposes of this paper to investigate the Gatsby phenomenon, with particular emphasis upon the facets of the problem discussed above. Budgetary constraints prevented our conducting an elaborate or...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jackie Dickens, Jonathan Wilkinson
December 4, 1974
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Citation

Dickens and Wilkinson (1974a, December 04). Gatsby. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/gatsby