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New product development in an evolving market

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

Abstract:

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and the paper discusses each of these and shows how research approaches have developed to meet new marketing objectives.

Michael J. Riddle

Author

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Jonathan Wilkinson

Author

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Market research in product development

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Jack H. Hayhurst

 

March 1, 1975

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Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-product-development--1315


Research Papers

Research in new product development

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Julian R. Bond, Joseph Debacq

 

September 1, 1998

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Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved May 13, 2025, from


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Market research in product development

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: J. Vanamali

 

March 1, 1975

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Citation

Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-product-development-


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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-product-development-