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New product development in an evolving market

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

Abstract:

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and the paper discusses each of these and shows how research approaches have developed to meet new marketing objectives.

Michael J. Riddle

Author

This is a long description of some author details.

Jonathan Wilkinson

Author

This is a long description of some author details.

Research Reports

Qualitative research on two new commercials and 'Our Way' theme

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 13, 1974

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Citation

, C. (1974a, December 13). Qualitative research on two new commercials and 'Our Way' theme. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-commercials-and-our-way-theme


Research Reports

Summary report on Fish Fingers commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 9, 1972

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Citation

, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials


Research Papers

Predicting the sales potential of new products

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

 

June 15, 1990

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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-