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Research papers

Anticipate - don't just react

This paper describes the development and validation of a trendsetter segmentation model which provides the measurement of willingness to innovate and the potential for interpersonal influence on basis of four validation studies possible. The new...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Bernad Batinic, Andera Gadeib
Company: Dialego AG
September 22, 2002
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Citation

Batinic and Gadeib (2002a, September 22). Anticipate - don't just react . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/anticipate---don-t-just-react-