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Citation

Ansari, M. (2023a, October 05). Future of Experiences for Human Engagement. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/future-of-experiences-for-human-engagement


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200


Videos

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155


Videos

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
September 26, 2022
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening-12011


Videos

Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020
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Citation

Steinhart, A. (2020a, June 18). Food science magic. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/food-science-magic


Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971


Videos

Embedding diversity and inclusion throughout Jaguar Land Rover

Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.

Catalogue: Client Summit 2019- Autumn Edition
Author: Anne-Sophie Boettcher
Company: Jaguar Land Rover Automotive
October 3, 2019
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Citation

Boettcher, A. (2019a, October 03). Embedding diversity and inclusion throughout Jaguar Land Rover. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/embedding-diversity-and-inclusion-throughout-jaguar-land-rover