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Research papers

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Roger Wyss, Yves Marbeau
June 15, 1992

Research papers

A new segmentation tool for marketing in the 90's

The main topic of this paper is the analysis of new needs for information about customers in the context of international marketing in the 1980's and, especially, in the 1990's. Bernard Cathelat, initiator of life style studies since 1970 and his...

Catalogue: ESOMAR Congress 1989
Authors: Bernard Cathelat, Roger Wyss
September 1, 1989