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Identifying the difference in usage and buying behaviour of consumer durables in Europe

Date of publication: June 15, 1992

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Authors: Roger Wyss, Yves Marbeau

Abstract:

The following paper is divide in 3 main sections: 1) Description of the European Consumer Durables Survey of EUROPANEL. 2) The European diversity of the consumer durables market as reflected by consumer audits. 3) Understanding Consumer dynamics using a European survey, a manufacturers standpoint.

Roger Wyss

Author

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Yves Marbeau

Author

This is a long description of some author details.

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Wyss and Marbeau (1992a, June 15). Identifying the difference in usage and buying behaviour of consumer durables in Europe. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision