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Videos

Turning data and asian consumer insights into action

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh
June 15, 2015
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Citation

Calvert, Neo, Parsons, Roll and Singh (2015a, June 15). Turning data and asian consumer insights into action . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/turning-data-and-asian-consumer-insights-into-action-


Research papers

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/opening-the-black-box