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Turning data and asian consumer insights into action

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh

Abstract:

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric organizations. They'll shed new light on what this means for brand owners and invite the audience to share their opinions on what the marketing research industry in Asia is doing to guarantee the translation of consumer knowledge into actionable insights. Not to be missed!

Gemma Calvert

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Chris Neo

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James Parsons

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Martin Roll

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Rinita Singh

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Calvert, Neo, Parsons, Roll and Singh (2015a, June 15). Turning data and asian consumer insights into action . ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594