You searched for: "*"

The results has been filter on Authors containing Wolfgang Gaul.
ANA has found 2 results for you, in 1107 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

New product introduction based on pre-test market data

In this paper the current version of a pre-test market system will be described which is designed to perform a comprehensive analysis of individual choice, perception and preference data, offers different ways to compute market share estimates, takes...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Ingo Böckenholt, Wolfgang Gaul
October 26, 1987

Research papers

Analysis of sales of price promoted consumer goods using scanner data

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Martin Both, Wolfgang Gaul
June 15, 1984