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Analysis of sales of price promoted consumer goods using scanner data

Date of publication: June 15, 1984

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Martin Both, Wolfgang Gaul

Abstract:

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are undertaken for a pre-specified number of weeks in the future?

Martin Both

Author

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Wolfgang Gaul

Author

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Citation

Both and Gaul (1984a, June 15). Analysis of sales of price promoted consumer goods using scanner data. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers