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Research papers

Measuring radio's real ROI

This 'real world' study was conducted in the United States for the Radio Ad Effectiveness Lab by Millward Brown and Information Resources, Inc. (IRI), and it examined four pairs of radio and television campaigns in a range of product categories over...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Mary Bennett, James D. Peacock
June 21, 2005

Research papers


The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the United States. Established as an independent non-profit organization with funding from radio industry companies, RAEL...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Branch Watkins, James D. Peacock, Kaki Hinton
June 16, 2003

Research papers

Not all JICs (Joint Industry Committees) are created equal

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Owen Charlebois, James D. Peacock
October 20, 1998

Research papers

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998
Authors: James D. Peacock, Jeanette Sundberg-Cohon
June 15, 1998

Research papers

Radio station competition and the population

U.S. radio stations compete among themselves in a pattern that differs somewhat from today’s population-proportionate survey samples. Some demographic groups are served by more stations than others, in ways that can’t be explained by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: James D. Peacock, Thomas W. White
Company: Nielsen
June 15, 1996

Research papers

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995
Author: James D. Peacock
Company: Nielsen
July 1, 1995

Research papers

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Thomas W. White, James D. Peacock
Company: Nielsen
May 1, 1994

Research papers

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Roberta M. McConochie, James D. Peacock
Company: Nielsen
June 15, 1992