Abstract:

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and BBM (Bureau of Broadcast Measurement) in particular, the authors discuss the evolution of a new structural approach to organizing ratings research - a hybrid JIC- Research Contractor model. Finally, the authors list a number of “lessons learned” about the use of the JIC-Research Contractor model in Canada. It is hoped that other countries can benefit from BBM’s experience when considering the different options for organizing ratings research in their own country.