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Research papers

Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase

The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
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Citation

Lewis and Alexander (2015a, November 18). Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/thirsty-work-collaborating-towards-metacognition-in-the-cold-beverage-path-to-purchase