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Research papers

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006
Authors: Andréa Lima, Paula Luz, Richard Nelson
October 8, 2006

Research papers

Bluetooth early adopters

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...

Catalogue: Congress 2006: Foresight
Authors: Richard Nelson, Paula Soria
Company: IBOPE Inteligencia
September 17, 2006