Bluetooth early adopters

Date of publication: September 17, 2006

Abstract:

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it can be introduced as new lifestyle. Through this study it was possible to detect important differences between Mexico and Brazil and identify market opportunities that Motorola can explore in relation to providers in these two countries.

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