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Research papers

Using neural networks to put customer satisfaction data into action

Customer satisfaction analyses often suffer from the fact that it is difficult to compress the large amount of gathered data material into relevant, concrete action recommendations for decision makers, whereby the practical significance and operative...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Klaus Stadtler, Thomas Liehr
Company: Burke, Inc.
September 1, 1997
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Citation

Stadtler and Liehr (1997a, September 01). Using neural networks to put customer satisfaction data into action. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/using-neural-networks-to-put-customer-satisfaction-data-into-action


Research papers

A decision support system for marketing strategies based on survey data

This paper covers the problem of: envisaged changes to the current market situation. The analytical method used to establish a micro simulation model is an advanced approach to Conjoint Measurement Analysis of survey data. The final aim of this...

Catalogue: ESOMAR Congress 1989
Author: Klaus Stadtler
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Stadtler, K. (1989a, September 01). A decision support system for marketing strategies based on survey data. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data