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Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
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Citation

Sweet and Maguet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/impact-not-to-be-sniffed-at-how-one-study-changed-the-global-culture-of-fragrance-10877


Videos

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can’t digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
January 11, 2017
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Citation

Santiago and Boers (2017a, January 11). How to innovate within a mature category. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/how-to-innovate-within-a-mature-category-