Abstract:
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
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Case Studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Research Reports
Global Prices Study 2016
Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
 
September 20, 2016
Research Papers
The fragrance that is me
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
 
December 1, 1996
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