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Research papers

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
Company: Kantar
January 1, 1970
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Citation

Kyriakidi and Ostler (1970a, January 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth-