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Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
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Citation

Kurz et al. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd


Research papers

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW
Authors: Ian Wright, David Benabo
Company: Tapestry
September 22, 2016
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Citation

Wright and Benabo (2016a, September 22). Time is on our side. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/time-is-on-our-side-8897


Research papers

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
October 1, 2015
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Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, October 01). TV re[defined]. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/tv-re-defined--8595