Abstract:
In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV. TV RE[DEFINED] reveals that TV is in fact alive and well. With few limitations upon it, the small screen is inspiring a dizzying array of conversation-worthy content. Viewers are redefining for themselves their relationship with their televisionsâand for a large segment of the audience itâs a relationship that is deeper than ever. TV RE[DEFINED] sheds light on global viewersâ evolving habitsâhow they discover and consume contentâand illustrates how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.
Research Papers
The new (new) social TV revolution
Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
Research Papers
Addressable TV advertising
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
 
November 13, 2017
Research Papers
Measuring the effectiveness of advertising
Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
 
September 22, 2016
