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Videos

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020
Authors: Alex Wilman, Nicholas JianHao Lee
Companies: Northstar Research, FigureFigure Studios
September 16, 2020
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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


Videos
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Citation

Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/project-affluent


Videos

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman
Company: Northstar Research
September 23, 2018
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Citation

Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint-


Videos

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017
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Citation

Price, Tralman and Livingston (2017a, November 09). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom-9151


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations
Author: Samantha Bond
Company: Northstar Research
June 15, 2015
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Citation

Bond, S. (2015a, June 15). The new rules of attraction. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-attraction


Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014
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Citation

Aylward and Bond (2014a, June 15). There's something about market research. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/there-s-something-about-market-research