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Research papers

Conversations about advertisements

The paper covers an experimental study that looks at an alternative methodology for pre-testing television commercials. Current methodologies appear to prejudice the utility of Ad response data by imposing an environment on respondents that may do...

Catalogue: ESOMAR Congress 1988
Author: Colin Bowring
September 1, 1988
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Citation

Bowring, C. (1988a, September 01). Conversations about advertisements. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/conversations-about-advertisements


Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983
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Citation

Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/body-language-in-newspapers-