This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal, identification cues, and 2) attracting potential readers. The paper reviews the achievements of three national daily newspapers in terms of their ability to speak with a clear, consistent, identifying accent - and discusses how key editorial and journalist personnel might benefit from such findings.
The story of "the journal"
Catalogue: Seminar 1993: Competition In Publishing
Author: Jim Chisholm
June 15, 1993
Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
November 1, 1979
The challenge from television
Catalogue: Seminar 1985: Quality In Publishing
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November 27, 1985
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