Resources Library by ANA

Smart data works!

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Carolina Erlich, Flynt Tuller

Company: MetLife Inc.

May 14, 2018

MetLife insights engine

This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insight Engine, is...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Carolina Erlich, Flynt Tuller

Company: MetLife Inc.

March 22, 2018

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: John Kiser, Narith Panh

Company: Ipsos MRBI

November 14, 2017

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary

Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers

Company:

August 31, 2017

Internet banking design

Since November 2015, ING Bank in Poland has been offering a new Internet banking system, which (according to customers) is simple, intuitive and mobile friendly, and which supports the management of their daily finances. The System, which has been...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Tomasz Opalski

November 18, 2016

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW

Authors: Amit Bali, Ritanbara Mundrey

June 15, 2016