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Research papers

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023
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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk


Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


Research papers

Quantification methods

Hayashi’s quantification methods are multivariate analysis techniques dealing with qualitative data, which were developed by Dr. Chikio Hayashi, former Director-General of the Institute of Statistical Mathematics (Tokei-Suri Kenkyuzyo), in the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Masahiko Sato
September 1, 1998
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Citation

Sato, M. (1998a, September 01). Quantification methods. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/quantification-methods