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Digital DNA: If Your Data Could Talk?

Date of publication: September 28, 2023

Catalogue: Congress 2023

Authors: Patrick Fagan, Vanja Ljevar

Abstract:

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However, they also come with a wealth of biases, and can exhaust entire departmental budgets

Patrick Fagan

Author

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Vanja Ljevar

Author

This is a long description of some author details.

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Digital DNA: If Your Data Could Talk?

Catalogue: Congress 2023

Author: Patrick Fagan

Company: KUBIK Intelligence

September 28, 2023

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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk-12191


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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/this-could-be-heaven