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Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023

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Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
November 22, 2023

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Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
November 22, 2023