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Videos

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
October 5, 2023
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Citation

Spooner, L. (2023a, October 05). Turbo Takeaways. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/turbo-takeaways


Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
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Citation

Spooner, L. (2022a, September 27). Don't Trust Your Brand Trust Score. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain